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  • 深圳小产权房
    推广服务
    阅读:2565发布时间:2018-05-12

      根据前期市场分析,确定项目的整体市场定位,并确定目标客户群定位(不同年龄段、不同消费层次、不同的风格喜好、不同地域文化差异),进行目标客户群体分析,在市场定


      位和营销策划总体思路下,提出产品规划设计基本要求,协助确定符合市场需求和投资回报的产品设计方案,产品规划、设计理念,最终完成产品定位。


      具体内容包括:


      项目总体市场定位


      目标人群定位


      项目开发总体规划建议 组团规划建议 交通道路规划建议 户型设计建议 整体风格建议 外立面设计建议园林景观规划建议 社区配套设施 会所建议 楼宇配套建议 建议装修标准建议 装饰材料建议 物业管理建议


      市场推广策划


      根据市场竞争环境分析和项目自身优劣势分析,针对目标市场需求,制定有效的市场推广计划,为产品上市销售做好准备。内容包括市场推广主题策略,营销策略,销售策略,市场推广工具设计(VI设计及宣传品、销售工具设计),广告设计创作,媒体投放,公关活动策划等。


      具体内容是:


      市场推广主题定位:市场推广主题,市场推广概念,项目核心卖点提炼


      项目案名建议


      销售策略:开盘时机选择,定价方法,付款方式,销售组织,销售计划,销售控制


      广告策略 :广告推广阶段计划,广告推广目标,诉求人群 项目诉求重点,各类广告创意(报纸,户外,电播等)


      媒体投放策略 :媒体选择,媒体组合,投放预算,媒体计划,媒体排期


      公关策略:媒体公关,软文撰写,公关活动策划,协助活动执行


      项目销售策划


      (项目销售阶段)


      此阶段主要是帮助发展商制定销售计划,协助展开促销工作,做好销售现场管理顾问,帮助发展商实现预定销售时间计划和收入计划。


      具体内容包括:


      开盘时机选择,回款计划,回款方式,定价方法,付款方式


      销售组织,销售计划,销售控制,销售流程,统一说辞


      销售培训,销售制度,销售现场包装策略,样板间策略


      销售漏斗,布开营销网络,让访客变为业主


      销售现场管理,客户资料管理,客户服务跟踪,促销计划


      促销策略,月度资金分配,月度销售分析,竞争对手跟踪


      市场机会点分析,深度卖点挖掘,价格策略调整


      销售策略调


      房地产营销策划标准化


      大部分开发商认为营销策划公司就是做销售工作的,简单来说就是“找几个人卖房子”的公司,可有可无,等到销售时再找也来得及。其实不然,整合资源和专家团队中只有营销策划公司是以销售结果为导向的,与开发商共进退的紧密合作伙伴。应该在前期阶段即介入。


      用好适合的营销策划团队,才能发挥出超值的效果。他们可以开发全过程顾问服务、协助整合资源和专家团队、利用过往经验避免走弯路。如规划设计、景观设计、示范区设计等重要合作单位。减少开发商的试错成本。